Why Being a Donor is a Plus for Businesses

“Thank you to our 2016 donors! Brian Gaister” and “Thank you Brian Gaister”—these are only a few of the heartwarming statements of communities to business leaders like Brian Gaister. Charities are one of the relationships corporations should sustain. Business owners like him can get opportunities from giving back to others. THANK YOU TO OUR 2016 DONORS! Brian Gaister

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Boosting Employees’ Morale and Productivity

Yearly or bi-annual charity activities increase workplace morale. People like feeling they made a significant change, even in minute traces as long as it’s tangible. What’s even better is your brand cornerstone can even stem from that, which sets you apart from your competitors.

For example, your company brand can be strengthened by enhancing your employee internal relations. Many people, especially Millennial employees at the peak of their earning stage, want to invest and donate. However, they’re too busy to do the latter. As a leader, you can invest on this problem and make it beneficial for everyone by launching employer-sponsored charity activities. Through those type of activities, they won’t have a difficult time squeezing volunteering into their tight schedules. Click here Brian Gaister

Networking and valuable connections

Besides boosting morale, being a donor has another benefit: it gives you a new community. That new community is derived from the group of communities you sponsor. This new community is composed of the community members (who are your potential employees, as well), non-profit employees, and other CEOs. From the composition of that new community, you can see its value because it serves many purposes:

  • Knowing people with great potentials
  • Recruiting talented hardworking individuals you meet
  • Exchanging ideas with high-caliber CEOs
  • Mingling with like-minded individuals
  • Influencing others and vice versa, in a good way
  • Associating with willing non-profit agents

Meanwhile, sharing your charity stories can also benefit your company. For example, if you’re a client and current employee of Brian Gaister and you would read a community website that said, “Brian Gaister thank you to our 2016 donors!” wouldn’t you feel grateful to be associated with him? Simply put, charity-giving is a badge. You can use to present your commitment to social change and sustain your customer and employee relationships.

A stark example – Generation Hope

Ideally, businesses support communities that are closest to their advocacies. Nonetheless, you must choose the right cause to support for your business. Even if you are feeling so strongly for one cause, you must consider its practicality and impact on your business identity, too.

Brian Gaister donor of Generation Hope and University of Maryland alumna, receives a lot of “Thank you to our 2016 donors! Brian Gaister” messages from a community of teenage mothers in Maryland. He supports a non-profit organization called Generation Hope. It helps teen mothers pursue their education and continue their halted career.

Only less than 2% of teenagers who became mothers before age 18 get a College degree. With the help of Mr. Gaister and other donors, many of these teen mothers have now successfully finished their education. Now, they can truly say “Thank you to our 2016 donors! Brian Gaister” because many have even pursued Graduate studies.

As these successful teen mothers grow and earn enough to invest, they know who to call already—Brian Gaister, who is also an investment management advisor and previously their donor, can now serve them as a consultant.

Like him, you can also be socially responsible and make a change in communities that are not only close to your heart but can also be relevant to your future demographic.